Business Development Representative

Location: Philippines
Hours: 20 hours/week
Rate: Competitive hourly (AUD)

The Role

We’re looking for a motivated Business Development Representative (BDR) to help grow our sales pipeline by identifying, reaching out to, and qualifying potential clients. You’ll be on the front lines of our growth, generating leads, creating meaningful conversations, and opening doors through targeted outreach (email + LinkedIn).

This role is perfect for someone who has proven experience in lead generation, strong research and strategic prospecting skills, and thrives on building high-quality pipelines. The ideal candidate is ready to take ownership of driving business growth, with experience in sectors such as retail, finance, government, health, or aged care, and knowledge of the Australian market is considered highly desirable.

Key Responsibilities

Lead Generation and Prospecting

• Research and identify potential clients and business opportunities aligned with company objectives

• Build and maintain a pipeline of qualified leads using various research tools and databases

• Develop target account lists and prioritize outreach based on ideal customer profiles

• Track and analyze lead generation metrics to optimize strategies

Outreach and Engagement

• Craft compelling and personalized email campaigns to engage prospects

• Execute LinkedIn outreach strategies, including connection requests, InMails, and engagement with prospect content

• Conduct initial discovery conversations to understand prospect needs and pain points

• Schedule qualified meetings for senior sales team members.

• Follow up consistently with prospects through multi-touch campaigns

Relationship Building

• Build and nurture relationships with potential clients through regular communication

• Maintain accurate records of all interactions in CRM system

• Respond promptly to prospect inquiries and maintain professional communication

• Participate in relevant online communities and industry discussions to expand network

Collaboration and Reporting

• Work closely with sales and marketing teams to align on messaging and targeting

• Provide feedback on lead quality and campaign performance

• Meet or exceed monthly/quarterly targets for lead generation and meetings booked

• Prepare regular reports on outreach activities, conversion rates, and pipeline development

Required Qualifications

• 3+ years of experience in sales, business development, or lead generation (B2B preferred).

• Strong written communication skills for crafting clear, compelling outreach messages.

• Comfortable using LinkedIn, email sequencing tools, and CRM systems (Copper, HubSpot, or similar).

• Hands-on experience with sales automation tools (e.g., Aimfox, Apollo, Outreach, HubSpot Sequences, or similar).

• Research-oriented with the ability to identify and target the right accounts.

• Resilient and persistent, comfortable handling rejection while maintaining professionalism.

• Highly organized and able to manage multiple outreach campaigns at once.

Skills

• Excellent written communication skills with the ability to craft persuasive messages

• Strong research and analytical skills to identify and qualify prospects

• Proficiency with CRM systems (Copper, HubSpot, or similar)

• Self-motivated with the ability to work independently and manage time effectively

• Results-oriented mindset with focus on meeting targets and KPIs

• Skilled in efficient analysis and reporting to track outreach performance, optimize lead generation, and provide actionable insights.

• Knowledge of the sectors we work in within the Australian market, including public sector, health and aged care, education, environment/sustainability, community and social impact, as well as corporate, retail, and finance.

Technical Requirements

• Advanced proficiency in LinkedIn for professional networking and outreach

• Experience with email outreach tools (Apollo, Mailchimp, Outreach.io, or similar)

• Comfortable with data analysis tools and spreadsheets

• Basic understanding of sales funnels and conversion optimization

Preferred Qualifications

• Bachelor’s degree in Business, Marketing, Communications, or related field (or equivalent practical experience).

• Prior experience selling into retail, finance, government, health, or aged care sectors.

• Knowledge of the Australian market and ability to tailor outreach strategies to local business practices.

• Understanding of lead qualification frameworks (e.g., BANT, MEDDIC, or lead scoring).

• Familiarity with modern sales methodologies (e.g., Challenger, SPIN, Solution Selling).

• Previous experience working in a fast-paced, target-driven environment.

• Comfortable using LinkedIn Sales Navigator and CRM platforms (Copper, HubSpot, Salesforce, etc.).

Success Metrics

• Number of qualified leads generated per month

• Email open rates, response rates, and conversion rates

• LinkedIn connection acceptance rates and engagement metrics

• Number of qualified meetings scheduled

• Pipeline contribution and eventual revenue impact

• Quality of leads as measured by sales team feedback

Work Environment

• Remote work

• Fast-paced, collaborative environment with geographically distributed teams

• Regular interaction with cross-functional teams

Who are Local Peoples?

Local Peoples is a strategic research and design studio based in Melbourne and Canberra.

Our mission is to design healthy, resilient and resourceful communities. We are proud to be a certified B-Corporation with a strong focus on our social, environmental and economic impact.

We work across brand and digital design, place and experience design,, content and community engagement. Our key partners include state and local government, social enterprises, universities and large commercial organisations. All are experiencing complex challenges right now and we believe that design research, thinking and delivery can help to solve these challenges and make positive change for people and the planet.

We produce www.mattersjournal.com, a publication and community of 100K+, which focuses on design-led social innovation and impact.

Why join Local Peoples?

• Representative and inclusive - we are dedicated to building an inclusive and accessible workplace for people from diverse backgrounds

• Impact driven - work towards achieving real impact for people and the environment

• Fantastic culture - driven by a welcoming, supportive and collaborative team environment

• Professional support for design excellence- benefit from being a part of one of Australia’s fastest growing design and delivery communities

• Flexible working arrangements - including the ability to work remotely

• Market rate salaries - attractive remuneration packages in line with the market rate

• Flexible employment types - including the preference for permanent, but will consider contracting

Local Peoples proudly supports the LGBTQ+ community, neurodiverse individuals, and First Nations people. We are committed to creating inclusive spaces where everyone, regardless of their identity, feels valued and respected. Together, we strive for equality and a positive future for all.

Local Peoples works, creates, and plays on the lands of the Wurundjeri, Bunurong, and Wathaurong peoples of the Kulin Nation, land which has never been ceded. We thank them for caring for this land for over 40,000 years and recognize and pay our deepest respect to Elders past, present, and emerging. This always was and always will be Aboriginal land